Unique Home Furnishings Crafted From Reclaimed and Sustainable Sources

Groovystuff introduces student designer Brent Dutton

DALLAS, TX – Groovystuff announces a new product collection from Auburn University, Industrial Design Student, Brent Dutton at the High Point Market, April 21-26, 2012, The Suites at Market Square, Showroom: G-1025, High Point, NC.

The “Pathos Patio Collection,” by Auburn University, Industrial Design graduate Brent Dutton, is one of the many new Groovystuff products that provide retailers with designs to fill the trend gap between emerging young adults and established consumers. These new products meet a price point that is attractive to this emerging demographic and the style points that more established consumers look for when furnishing their homes.

The Pathos Patio Chair was designed specifically to take the grittiness of the old organic movement and soften that earth-crunchy look into a more elegant and sophisticated product. Antique, reclaimed, teak wagon wheel rims provide the framework for the Pathos Patio Chair. The flat lacquer finish softens the contrast between the reclaimed teak and the chrome joinery giving the chair a modern, elegant look.

According to Dutton, “The boldly designed teak Pathos chair is at home equally in nature or on a contemporary patio. Inspired by Asian ox-carts, the Pathos offers a comfortable place to relax with an “antique modern” feel.”

Chris Bruning, visionary behind the Groovystuff line of furniture, lighting and home décor, developed the Groovystuff Design Challenge as an industry-sponsored student design competition to foster connections between students and the home furnishings market. Undergraduates from Appalachian State University, Auburn University, The Art Institute of Las Vegas, The University of Georgia, Purdue University, University of Idaho, and others, have participated in this design competition that includes a chance at cash prizes, permanent royalties for life, and an opportunity to have selected student designs manufactured as part of the celebrity endorsed Dick Idol Brand Collections. The Pathos Patio Chair by Brent Dutton was the popular vote winner at the fall 2011 High Point market and was the first product to be produced from the fall 2011 Auburn University Groovystuff Design Challenge.

"Our goal with this competition was to provide students with a platform for creativity and encourage them to embrace the home furnishings industry," explains Groovystuff President Chris Bruning, the visionary behind the Groovystuff line of home furnishings. "Sales are where the rubber meets the road, and viral media portals like Facebook, along with feedback from market attendees during the design phase, helped shape these goods into a product line that hits the market at the right price and fits perfectly into the Gen X, Gen Y market category we were targeting.”

The Pathos Patio Collection is an example of sustainable design done right, Bruning adds. “And it gives retailers something special to offer to one of the largest buying segments in the market today.”

For additional information, contact: Chris Bruning | Groovystuff | info@groovystuff.com | 214-956-0536.

Founded in 1998 by Chris Bruning, Groovystuff designs, produces, and distributes unique reclaimed teakwood home furnishings at upper-medium and high-end price points. Based in Dallas, TX, Groovystuff is showing next at the High Point Market, The Suites at Market Square, Showroom No. G-1025..